A Local Listings Campaign aims to improve local search results and drive direct traffic to a physical location.
Core Metrics and Anticipated Outcome
The core performance metric of this campaign is to achieve and maintain a composite score of 75% or better on the Local Listings Report for every business location whith a physical address. While it can take a location up to 6 months to achieve the 75% threshold, but substantial improvement can usually be observed within 60 days.
The core deliverables for the campaign include the following reports:
Local Listing Baseline Report
A snapshot of each location’s local listing status at the beginning of the campaign.
Monthly Local Listing Progress Report
A monthly report that tracks month-to-month improvement and can be used to monitor variance over the baseline report. (Delivered within 3 business days after the end of each month.)